About The Meaningful Change

Our mission is to create simple tools and experiences that help people build positive habits, reconnect with their values, and live with greater intention.

Alba Villaronga i Cases is a former D1 athlete whose journey through injuries, moving across the world, and adapting to a new culture far from family and friends led her to explore tools for personal growth. Journaling became a powerful practice in helping her navigate those challenges, inspiring her to create the Good Habit Builder Journal and build the community she once needed in Los Angeles.

Founded in 2025, The Meaningful Change began with the creation of the Good Habit Builder Journal, originally designed as a personal tool that quickly resonated with others. What started as a single journal has grown into the foundation of a larger project, with new tools and products currently in development, all backed by psychological research and principles of personal growth.